LES HOMMES EXPANDS IN IRAN
Les Hommes as part of the expansion strategy towards foreign countries, starting from FW18 season, has foreseen a store opening in Iran, in the Iran Mall, considered one of the biggest commercial structures in the world, two and a half times that (already huge) in Dubai. The operation was signed with the Iranian magnate Ali Ansari, owner of the intervention with his Imcc group. The store will be developed on a surface of 120 square meters.
The design is modern and essential and predominate materials such as marble, galvanized steel, cement, alcantara, gray glass, all to emphasize the garments from the collection selected ad hoc for this market.